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Understanding Organizational Culture and Communication through a Gyroscope Metaphor

¹ University of Oklahoma
² James Madison University
³ North Carolina State University

^* To whom correspondence should be addressed. E-mail: rbisel{at}gmail.com.

	Abstract

To fill a critical void in organizational culture pedagogy, the authors present an instructional system that employs the metaphor of a gyroscope to help students understand implicit assumptions in culture research. Working from Martin’s nexus approach to organizational culture and Fairhurst and Putnam’s tripartite theory of organizational discourse, the system in this study illustrates three interpretations of the relationships between culture and communication implicit in the literature. Each relationship is defined, exemplified with culture research, and critiqued. Pedagogical applications of the gyroscope metaphor are also outlined.

First published on July 13, 2009
Journal of Management Education 2009, doi:10.1177/1052562909340879


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